Choice is a European foodtech startup working with over 30,000 restaurants in 20 countries worldwide. We build SaaS solutions for modern restaurants, helping venues increase revenue through digital tools such as QR payments, table ordering, delivery, takeaway, table reservations, and other services.
Our goal is to become the leading restaurant solution in Europe within the next five years.
The company has offices in Prague, Warsaw, Bucharest and Kyiv.
Choice is one of the fastest-growing startups in Central Europe (2024) according to Sifted. The company raised $7.1 million in investments in 2026 and is actively scaling across international markets.
Read more about Choice:
[Forbes about Choice]
https://www.startupreporter.eu/choice-to-expand-its-ai-powered-restaurant-saas/
Job Description
We are looking for a Sales Development Representative (SDR) to join our Sales team and support the early stage of the sales pipeline.This is a pre-sales, outbound-focused role, where your main responsibility is not closing deals, but creating qualified opportunities for the Sales team.
What this role is about:
- Conduct high-volume outbound cold calling (up to 30–40 calls per day)
- Identify and engage potential B2B clients in initial conversations
- Deliver short, structured product introductions (value-focused, not full sales pitch)
- Build rapport and generate interest in the solution
- Qualify leads based on predefined criteria
- Book discovery/demo meetings for Sales Representatives
- Ensure smooth handover of qualified opportunities to the Sales team
- Maintain accurate CRM records of all interactions and outcomes
Important clarification of the role:
- This is not a closing sales role
- This is not full-cycle sales
- This is a pre-sales / outbound prospecting function
- Your success is measured by qualified meetings booked, not revenue closed
Requirements
- Based in Tallinn, Estonia
- Estonian language — C1 or higher
- English — B2 or higher for internal communication
- Strong verbal communication and confidence in cold outreach
- Ability to deliver a short, structured pitch clearly and naturally
- Comfortable with high-volume outbound activity
- Experience in SDR / BDR / call center / pre-sales roles is a strong advantage
- KPI-driven mindset and resilience in fast-paced environments
- CRM experience (logging calls, outcomes, and pipeline activity)
Company offers
- Competitive salary
- Clear career path into Sales Representative / Account Executive roles
- Structured onboarding and sales training
- Opportunity to work in a fast-scaling international SaaS company
- Direct exposure to experienced Sales teams and deal cycles
- Transparent KPIs and growth-oriented culture
If you enjoy initiating conversations, opening doors, and building pipelines — this role is for you.
