Senior Digital Performance Manager

Join our team as a Senior Digital Performance Manager!

Yes, you can! That's our attitude towards our work, ambitions, ideas, and relationships.We at Luminor believe that anyone has the potential to achieve big things and encourage everyone to achieve them,professionally and personally.

Whoever you are and whatever your role is, with Luminor, you will get a once-in-a-lifetime opportunity to build a local banking champion.

As our Senior Digital Performance Manager, you will be the key expert connecting marketing activity, customer acquisition and business results.

How You Will Make an Impact:

• Own and continuously improve the digital performance measurement ecosystem across the Baltics, including reporting, dashboards, tracking, attribution, SEO and performance insights that enable better marketing and business decisions
• Translate campaign, website and sales data into clear recommendations on CAC, CPA, ROI, conversion, channel mix and marketing efficiency
• Lead the development of marketing dashboards and reporting frameworks, ensuring reliable and actionable data for decision-making
• Drive tracking excellence across channels by establishing and maintaining UTM standards, tagging structures, attribution principles and data-quality controls
• Act as the marketing owner for GA4, tagging and measurement setup, working closely with Analytics, MarTech and IT teams
• Partner with media, PPC and SEO agencies, challenge recommendations, identify opportunities and ensure delivery of continuous improvements
• Review campaign performance and provide recommendations on optimization, testing and budget allocation
• Lead the development and execution of the Baltic SEO roadmap, including keyword strategy, content optimization, technical SEO and performance monitoring
• Identify opportunities to improve marketing websites, landing pages and digital customer journeys through data-driven optimization and experimentation
• Strengthen in-house digital performance expertise by improving ways of working, documentation and knowledge sharing
• Collaborate with Marketing, Business, Sales, Digital, Analytics, MarTech and IT teams across the Baltics
• Potentially lead and develop a small team as the function evolves

• At least 5 years of experience in performance marketing, digital marketing, e-commerce, marketing analytics or a similar field
• Strong hands-on experience with Google Ads, Meta Ads and other paid media platforms
• Experience working with agencies and managing complex digital initiatives
• Strong knowledge of GA4, campaign tracking, UTMs, attribution and tag management
• Experience building dashboards and reporting solutions using Power BI, Looker Studio, Tableau or similar tools
• Strong analytical mindset and ability to turn complex data into simple business recommendations
• Practical understanding of SEO, website optimization and customer journey performance
• Advanced Excel skills; knowledge of SQL, BigQuery or experimentation tools would be an advantage
• Excellent communication and stakeholder management skills
• Fluent English is required in spoken and written communication due to working on Pan-Baltic level

• Flexible working hours, Hybrid work, and the possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK (in total 90 days per year)
• Teams that go outside Pan-Baltic borders, where people value challenging work together with good humor and having fun
• You’ll be joining a team where things move fast, ideas flow freely, and change is part of the everyday. It’s a dynamic environment that keeps you learning, growing, and never bored
• Additional weeks of vacation are available to all employees who have been in the company for 1 year or more
• We care about giving back to society, therefore, you will get additional days off for volunteering purposes
• We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year
• A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states, as well as Health days in case of your absence due to sickness without a doctor's note needed
• Access to tools and resources that help you feel good and be productive at work and in life
• Internal and external training programs, LinkedIn learning,workshops, conferences, online training, etc
• Enjoy special offers & pricing for products and services provided by Luminor