Marketing Financial Manager

This position is needed to drive end-to-end operational budget management, financial forecasting, and strategic decision support across Twilio’s global Marketing organization.

You will serve as a trusted finance partner supporting a global Marketing footprint and multi-million dollar program budget. You will independently own forecasting mechanics, lead in-quarter budget pacing and redeployment, modernize financial workflows using automation, and evaluate marketing investment returns to ensure spend drives profitable growth.

In this role, you’ll:

• Manage Marketing’s total OPEX budget, taking end-to-end ownership of headcount/payroll modeling and detailed PO-level program spend tracking across 10 distinct Marketing functions.
• Drive strategic financial planning, monthly and quarterly forecasting, and long-term financial modeling across the entire Marketing organization.
• Lead in-quarter budget pacing with Marketing leadership to maintain spend discipline and reallocate uncommitted funds to high-priority initiatives.
• Partner closely with Accounting on month-end accruals and close processes, while coordinating with Procurement/Sourcing on PR and PO workflows.
• Execute ad hoc financial analyses, ROI evaluations, and decision support for strategic marketing programs, vendor renewals, and org changes.
• Modernize forecasting workflows using FP&A systems, data analytics, and automation tools to streamline processes and shorten cycle times.

• Bachelor's degree in Finance, Business, Economics, or equivalent practical experience.
• 8+ years of progressive corporate finance, FP&A, or strategic finance experience, ideally in a high-growth technology or enterprise SaaS environment.
• Proven experience managing high-volume OPEX program budgets ($50M+), complex PO tracking, vendor accruals (in accordance with US GAAP), and headcount forecasting across multi-functional teams.
• Demonstrated ability to work independently with senior leaders (Director and VP level) to drive budget accountability and explain financial concepts concisely.
• Advanced financial modeling skills (Excel/Google Sheets) and hands-on experience with enterprise FP&A platforms (e.g., Anaplan, Pigment, Adaptive), ERP systems (e.g., Oracle, NetSuite), and HCM/recruiting systems (e.g., Workday, Greenhouse).

Nice to have

• Direct FP&A experience supporting Marketing or GTM functions, with a proven track record of partnering with Sales and Marketing teams.
• Experience modernizing financial workflows, automating manual tasks, and leveraging data tools (e.g., SQL, PowerBI, Tableau, or AI-assisted financial tools).
• Demonstrated ability to translate marketing and sales performance metrics into top-line business growth and return on investment (ROI).

• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.