Lifecycle Marketing Specialist, Riders

About Bolt

Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19-year-old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries.

From ride-hailing and food delivery to scooters, e-bikes, and car-sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than 1bn in funding.

And we're just getting started.

About the role

As a Lifecycle Marketing Specialist, for the Riders team you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.

Main tasks and responsibilities:

• Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
• With the help of the Lifecycle Marketing team, co-manage over 6000 automated messages, including the copy, visuals, and target audiences
• Work closely with local teams to localise communications99 content and visuals
• Set up and analyse communications A/B tests and make data-driven decisions based on the results
• Analyse existing communications and implement new messaging campaigns for active and churned users

• You have proven years of experience in marketing, product, or a related field
• You have excellent English copywriting skills
• You bring strong project management skills
• You take a data-driven, customer-centric approach to tracking and analysing campaign performance
• You have experience managing lifecycle/email campaigns and communicating with large audiences
• You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches

• Play a direct role in shaping the future of mobility.
• Impact millions of customers and partners in 600+ cities across 50+ countries.
• Work in fast-moving autonomous teams with some of the smartest people in the world.
• Accelerate your professional growth with unique career opportunities.
• Get a rewarding salary and stock option package that lets you focus on doing your best work.
• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.