Develop and implement programmatic advertising strategies to achieve campaign objectives and KPIs.
Utilize DSPs to execute targeted ad buys across display, video, and mobile channels.
Conduct audience research and segmentation to identify high-value target audiences and optimize campaign targeting parameters.
Monitor campaign performance in real-time, analyze data insights, and adjust bidding strategies to maximize ROI and efficiency.
Collaborate with internal teams and external partners to ensure seamless campaign execution and delivery.
Stay informed about industry trends, technological advancements, and best practices in programmatic advertising.
Manage relationships with ad networks, publishers, and other media partners to negotiate favorable terms and secure premium inventory.
Requirements
Your skills and competences:
Proven experience as a Media Buyer with a focus on DSP/Programmatic advertising.
Strong proficiency in using DSPs platforms.
In-depth understanding of programmatic advertising concepts, including ad exchanges, real-time bidding (RTB), and audience targeting techniques.
Analytical mindset with the ability to interpret complex data sets and optimize campaign performance accordingly.
Excellent communication and negotiation skills, with the ability to build and maintain relationships with media partners.
Detail-oriented with a proactive approach to problem-solving and campaign optimization.
Ability to work in a fast-paced, dynamic environment.
Experience in gambling, crypto, forex, etc. would be an advantage.
Company offers
Hybrid working mode
Flexible working hours
Competitive salary (negotiable depending on skills and experience)
Opportunities for professional development and growth
Amicable work environment and supportive team members
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