Job Description
Overall objective to be achieved: The mission of the position is to improve customer loyalty through managing and developing the complete customer
journey during the product/service ownership.
Main tasks and responsibilities:
To localize and implement both European and Global eDM campaigns for the Nordic & Baltic markets
Creating and managing content of eDMs. Including creating English master marketing content, managing content collection from different stakeholders,
translations and their validations with local stakeholders, publishing, image editing, content quality, visual quality etc.
Execution of local eDM activities and customer communications in alignment with other above the line and below the line activities by using targeting
tools, marketing automation tools and HTML editors
Managing, adjusting and modifying eDM and loyalty program related creative work with marketing agencies (eg. Marketing materials, customer dialogue
design etc.) Responsible for target data collection and timely delivery to broadcaster
Improving customer satisfaction and customer retention with successful and high quality communications
Development of eDM process with related landing websites and campaign elements
Additional tasks and responsibilities:
Cooperation with external CRM Partners & Marketing Agencies
Other tasks assigned by the Agency, customers manager or functional manager. (Within the scope of the employer’s right of management)
This job requires travel minimum twice per month to follow-up and demonstrate achievements in regular bases
Requirements
Required background, experience and education:
Minimum Degree Required: Bachelor’s Degree
Marketing & Communication background preferred
3-5 years’ experience (Agency or client side)
Good Interactive communication & Customer conversation understanding (understanding of consumer’s mindset, purchase funnel and legal
considerations)
Knowledgeable about loyalty programs
Project Management experience
Basic knowledge about car, advertising and software industry
Skills, abilities and languages:
Fluency in English (both spoken and written). Skills in Nordic&Baltic languages are an advantage
Fluency of Interactive Marketing Technologies (Web, eDM, Data Warehouse, Contact Centre, Targeting, Segmenting, Marketing Automation, Digital
channels, Mobile channels)
Excellent communication skills
Strong ability for systematic and conceptual thinking, supported with excellent writing skills. Ability to work under pressure, and manage multiple
simultaneous projects successfully
Drive, innovation, capability and technical excellence to deliver on time
Good command of Microsoft Office Programs (Outlook, Word, Excel, PowerPoint etc.)
Company offers
Competitive salary which is the matter of conversation after the interview with candidate.
Additional information
Please provide motivation letter and list of eDM projects you have been involved in with your CV (Written in English).