We’re Spareto - a team of car enthusiasts, tech builders, and problem-solvers who love what we do. Based in Tallinn, we pair smart digital systems with reliable logistics and customer-focused service to make quality car parts easy to find and quick to deliver - for everyone, everywhere. At Spareto, we value initiative, creativity, and positive energy. We love giving people the space to grow, create, and make a real impact while exploring the latest technologies that drive our industry forward.
Job Description
We’re now looking for an AI Marketing Engineer who can blend marketing strategy with technical execution - a creative technologist who can design agentic chatbots, automate engagement, and generate high-impact content with AI.
What You’ll Do:
- Engineer and deploy AI chatbots for customer support, onboarding, and lead generation using GPT-based and agentic frameworks.
- Integrate conversational agents with CRM, CMS, and analytics tools (Hugo, HelpScout, N8N, GA4, etc.).
- Use AI to generate, optimize, and scale content - blog posts, landing pages, and FAQs - to improve organic reach and SEO performance.
- Design conversational flows and personas that align with brand voice and conversion goals.
- Run A/B tests and analyze performance metrics to continuously improve chatbot engagement and marketing efficiency.
- Collaborate with the product team to create cohesive AI-driven customer journeys.
- Stay ahead of AI trends - experiment with new LLM APIs, automation frameworks, and creative tools.
Requirements
What You Bring:
- Experience with LLM platforms (OpenAI, Anthropic, Gemini, LangChain, or similar).
- Familiarity with marketing automation tools.
- Hands-on skills in prompt engineering and AI workflow design.
- Solid understanding of SEO principles and content strategy.
- Experience with basic scripting (Ruby or JavaScript) for integrations and automation.
- Strong analytical mindset - comfortable interpreting engagement, conversion, and SEO data.
- Excellent written communication and creative problem-solving skills.
Bonus Points for:
- Experience building agentic chatbots with tool-use or memory capabilities.
- Knowledge of RAG (retrieval-augmented generation) or fine-tuning.Familiarity with analytics tools.
- Background in growth marketing or CX automation.
Company offers
At Spareto, your work truly matters. We build on reliability, stability, and trust - creating space for you to grow, learn, and make an impact. You’ll find support, fair rewards, and opportunities to strengthen both mind and body. Here, a team means more than shared goals - it means shared moments, laughter, and life beyond work. Together, we move forward.
