Digital PR & AEO Specialist

*Please note that the stated salary is net; relevant taxes will be applied once the employment agreement is finalized.

"For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner." 

– Antons Sapriko, Company Founder

Here is a video story of a colleague who joined the Traffic Acquisition team: https://youtu.be/XSGLJwL1-X8?si=_pip_1L5iJ_boIPP

How to become a Digital PR & AEO Specialist on the scandiweb eCommerce Expert Team?

While proven experience in PR, digital marketing, or a related field and a willingness to dive into AEO and SEO principles are expected for this role, we value your ability to deliver results starting from the test task, as well as your enthusiasm and openness to learning and adapting to new processes. Continuous learning and acting on feedback are among our core organizational values.

We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of female employees is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.

What do we expect from a Digital PR & AEO Specialist?

• Proven experience in PR, digital marketing, or a related field, with a willingness to dive into AEO and SEO principles
• Strong communication and storytelling skills, with the ability to convey ideas effectively and engage with audiences, media, and AI-driven search engines
• Strong media relations skills and a track record of securing placements in reputable publications (preferred)
• Familiarity with SEO, link-building, and digital PR strategies to drive organic growth and visibility in AI-driven search environments
• Ability to work cross-functionally and adapt strategies to align with evolving AI search algorithms and brand positioning goals
• A data-driven mindset, focusing on tangible KPIs such as brand mentions, AEO rankings, media coverage quality, referral traffic, and the real revenue impact of PR efforts
• Self-motivated, proactive, and able to thrive in a fast-paced, collaborative environment
• Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language

What are the responsibilities of a Digital PR & AEO Specialist?

• Own and drive PR initiatives, working closely with the SEO team and copywriters to ensure our AEO strategies generate measurable impact
• Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines
• Foster relationships with journalists, influencers, and industry leaders to secure high-quality media coverage and authoritative backlinks
• Monitor brand mentions, media coverage, and online reputation, leveraging insights to optimize PR campaigns for better performance in AI search engines
• Stay updated on industry trends, algorithm changes, and emerging PR strategies to enhance our authoritative presence in both traditional and AI-powered search results
• Support off-page SEO efforts, including link-building strategies that enhance search visibility and authority
• Develop and execute referral traffic–driving initiatives, leveraging partnerships, influencer collaborations, and content strategies to expand brand reach
• Leverage social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand visibility, user engagement, and organic discoverability
• Analyze and report on PR campaign performance, measuring impact on brand authority, backlinks, visibility in AI-driven search platforms, and referral traffic sources

Further career growth for a Digital PR & AEO Specialist

You will get career counseling support from our HR department and a mentor from the field. Each career path is unique, considering your personal strengths and ambitions.

Further professional growth and development can lead you to become a senior-level specialist, and, with time and ambition, you can become a Team Lead for one or multiple teams, leading a particular practice and ultimately working your way up to become a company partner.

What is the compensation package for a Digital PR & AEO Specialist?

• Competitive starting salary relative to the market
• Valuable eCommerce experience at the industry leader scandiweb
• Exciting travel opportunities
• Support for hardware upgrades
• Core health insurance coverage and sports bonuses
• A diverse multinational team of experts to learn from
• Company-covered training and certification
• Legendary online and onsite events to celebrate our success together

Next steps

• Apply and fill in the application form
• Introduction call with HR
• Receive the test task and complete it

Here is what colleagues from the Traffic Acquisition team want to share with you:

"I joined the scandiweb by succeeding in the SEO Bootcamp. It was a positive experience, and I specifically enjoyed the "Technical SEO" week as the shared information covered many Technical SEO details that are difficult to find and learn in courses. This kind of information had to be shared by industry experts. Yet, it was put into a digestible format, and the "daily assignments" made it easier to understand and save that information.

Now, I am a Tech SEO Specialist at scandiweb, and in a year and a half, I have gained a bigger understanding and great experience in the field due to our working environment. Such a level of experience is gained in more years in other working environments.

Things learned in scandiweb: a systematic and detailed approach towards tasks, teamwork, effective communication, handling SEO migrations, performing SEO audits, and many others.”

Ramez Sedra, Tech SEO Specialist, Egypt. Joined the company on 5/8/2023. 

"Being part of scandiweb's Content team means getting to be creative, technical, inquisitive, persistent, attentive, and ready to adapt, all at once, to deliver various types of content writing and editing tasks daily. There are certain weekly workflows we follow, but for the most part, you get to try new tasks and tools often and have opportunities to expand your knowledge. You also get the freedom to plan your time and each day as you see fit. 

Our team is interconnected with everyone else in scandiweb through information exchange and occasional work with clients, yet our everyday routine happens in our own little world. Nevertheless, we get a say in all things content in scandiweb and actively contribute to the overall strategy.”

Katrīna Antonova, Copywriter, Latvia. Joined the company on 3/6/2019.