Job Description

We are seeking a highly experienced and visionary Chief Marketing Officer to join our team and to elevate the performance of the largest iGaming company in Eastern Europe.

Responsibilities:

• Analyze current CRM processes, optimize and plan related activities.
• Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives.
• Lead market research and ROI analysis, defining challenges and opportunities.
• Be external and internal promoter of innovative marketing ideas and products.
• Create and implement market strategies for new products and features.
• Develop a long-term growth strategy, including consistent performance analysis and contingency planning.
• Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance.
• Control the spend and optimize blend of channels to hit growth targets in a resourceful manner.
• Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI.
• Ensure Brand awareness and promotion through effective marketing strategies including new products, launches, top industry events, and promotions.
• Manage CRM effectively (retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs.
• Develop and implement effective communication strategies that build "Customers" and "Partners" loyalty programs, brand awareness, and increase their satisfaction.
• Plan and manages the design, content, and production of all marketing materials

Requirements

• 3-5 years+ of experience working at a senior level within the online gaming business is a must.


• Experience of managing a significant P&L essential.


• Experience of brand strategy and marketing campaigns, including communications.


• Technical understanding of tracking and reporting systems.


• Analytical competencies / mindset.


• Strong problem solving and organizational skills.Growth focused, goal-oriented individual.


• Excellent written and verbal communications skills.


• A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.


• Strong project management/programme management skills.


• Strong customer ethos and the ability to channel insight into profitable deliverables.


• Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas.

Company offers

• Competitive salary


• Sport benefits


• Professional development within the team


• Ability to work partly remotely