2023-08-23 14:48:55
2023-02-22 15:26:08

Website Product Owner

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Job Description

We’re looking for someone with a strong background in CRO (Conversion Rate Optimization) and web analytics. Knowledge of SEO tactics is a plus.

Read more about Bolt Marketing team.

Responsibilities:

  • Oversee the Website project and backlog management for bolt.eu website and supporting public-facing domains
  • Be the project manager for new landing pages, website redesigns, and technical updates
  • Initiate new landing page and CRO ideas based on the current product and marketing focus
  • Make sure that website analytics are set up correctly and monitor results on a regular basis to detect issues and ideas for improvement
  • Provide guidance and training on the usage of web analytics for business units throughout the company
  • Make sure that the SEO structure for all website domains is properly set up and work with Google Search Console to increase organic traffic to the website
  • Initiate CRO project and A/B tests for Bolt’s website to improve the conversion rate of our most visited landing pages
  • Make sure that all localized website domains have up to date copy and all translations filled in
  • Be the point of contact for other in-house teams involved with the Website project

Requirements

Qualifications we’re looking for:

  • 3+ years of experience with website projects and CRO 
  • Experience managing website-related projects
  • Proven track record of optimizing website conversion rates
  • Strong knowledge of Google Analytics and Google Tag Manager
  • Knowhow of SEO is a plus
  • Basic knowledge of design tools like Sketch, Figma, etc.
  • Data-driven and customer-centric approach to tracking and analyzing campaign results

Company offers

Bolt is one of the fastest-growing startups in the world with more than 25M happy customers in more than 30 countries, from Europe to Mexico to Africa. We are building the future of urban transport and aiming to bring reliable on-demand transport to the masses. We want to make people's lives better by saving them time and money, reducing stress and improving cities through decreased traffic, parking and pollution.