About the role

As a Web Analytics Engineer, you will ensure accurate tracking and measurement across our digital channels, transform data into actionable insights, and help optimize our digital sales and marketing performance.Your main goal will be to provide insights and recommendations that help optimize digital campaigns, improve channel performance, and drive continuous development of our web sales channel.

What are you going to do?

Be the go-to person for Google Tag Manager and Google Analytics (GA360/GA4), including server-side tracking in Google Cloud.
Set up and manage tags, cookies, and tracking tools so we can measure what’s happening on our websites.
Help marketing teams run campaigns by making sure tracking works smoothly across Google, Meta, and other ad platforms.
Build easy-to-use reports, dashboards, and funnels so everyone can see how things are performing.
Connect our marketing tools and platforms to ensure reliable and seamless data flow.
Troubleshoot tracking issues and collaborate closely with marketers, analysts, and developers.
Keep our documentation clear and up to date, while making sure we follow GDPR and best practices.
Take part in Agile projects, support ongoing tasks, and share knowledge with the team.
Communicate progress, findings, and recommendations to stakeholders in a clear and actionable way.

We expect from you

Must have

Experience working with OneTrust and managing cookie consent.
Hands-on skills in Google Tag Manager and Google Analytics 360/GA4.
A solid understanding of JavaScript and HTML—you don’t need to be a developer, but you know your way around the basics.
Fluency in English and at least one Baltic language.

Nice to have / We can also help you to develop

Familiarity with Google Consent Management Platform (CMP), Google Cloud Platform, or Google Marketing Platform.
Experience with Meta for Business (Facebook/Instagram Ads).
Knowledge of LinkedIn Marketing Solutions and Microsoft Advertising.
A relevant bachelor’s degree or higher.
Previous experience working in an Agile team environment.
Good communication, collaboration, and organizational skills.
Practical experience working with data analytics, reporting, or data development.
Exposure to tools like Hotjar, VWO, or Supermetrics.

Why join us?

For stability

In addition, an annual bonus.
We offer various benefits, including discounts on our products for both you and your family, special gifts for birthdays, among other perks.
Our primary workplace is the office, but there is a possibility of hybrid work 2 days per week.
Job location: Vilnius, Riga or Tallinn.

For development

Stimulating and exciting projects with the freedom to independently plan your tasks.
Access to personal development and training opportunities.
Experience a strong international company culture, including company events, captivating speakers, and other inspiring initiatives.

For wellbeing