Regional Social Media Manager (Parental leave replacement)

The role:
As Regional Social Media Manager, you'll own the day-to-day social media presence across our markets — planning, creating, and publishing content that brings our brand to life, while building the relationships (with our community and with creators) that extend our reach beyond owned channels. You'll work closely with the Head of Marketing and sit alongside the Regional Brand Manager and Regional Content & Localisation Manager, forming the core of a small, fast-moving regional marketing team.

Key responsibilities

• Build and maintain social media content calendars across markets and platforms
• Schedule and publish content, keeping posting cadence consistent and on-brand
• Manage inbox and comment moderation across social platforms
• Create static visuals and short-form video for social channels, working within brand guidelines 
• Identify, reach out to, and manage relationships with UGC creators and brand ambassadors
• Support Estonian and Finnish marketing activities and campaigns
• Reporting on and analysing completed activities

• Proven experience running social media accounts — agency-side or in-house
• Strong content instincts: you know what stops the scroll and why
• Comfortable with everyday content creation and editing tools (e.g. Canva, CapCut, or similar); experience with AI-assisted content tools is a plus
• English language is a must; knowledge of Finnish is a big advantage
• Confident communicator who's comfortable managing outreach and relationships with external creators
• Organised and comfortable juggling multiple markets, platforms, and deadlines at once
• A genuine interest in what makes content — and gifting — feel personal

• A regional role with real ownership over social presence across multiple markets
• A close-knit, entrepreneurial marketing team with room to bring your own ideas
• Exposure to a well-established, growing experience-gifting brand operating internationally
• The chance to shape how a multi-market brand shows up on social, not just execute someone else's playbook

Please send your CV in English

We are part of the Emoti Group, a leading experience-gift business operating under local brands across five countries — Laisvalaikio Dovanos (Lithuania), Davanu Serviss (Latvia), Kingitus (Estonia), Elämyslahjat (Finland), and Wyjątkowy Prezent (Poland). For close to two decades, we've helped people give experiences instead of things — from spa days and fine dining to adrenaline-fuelled adventures — believing that a shared memory outlasts any material gift.

Our brand promise is simple: gifts that start stories. We're looking for a Regional Social Media Manager to help us tell those stories across our markets, day in and day out.
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