Marketing director

At Fort Aero, marketing is about understanding our client — and building awareness about how our products can satisfy clients needs. We’re looking for an experienced and versatile marketing manager who is ready to perform. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenges, we want to hear from you.

Objectives of this Position

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze clients insights, trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior management about marketing programs, strategies, and budgets

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Excellent English written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Russian language written and verbal communication skills
• Proficiency with online marketing and social media strategy
• Willingness and ability to travel
• Established press and media contacts

• Interesting, challenging and stable work in an international company
• Modern work environment in Tallinn, Rotemann quarter
• Friendly and supportive team and many joint events
• Motivation package