What are the goals and responsibilities of a Marketing Automation Expert?
Given that customer centricity will be your main focus, your daily responsibilities will include ensuring that all captured leads return to the e-store until they make their first purchase. Additionally, it will be crucial for you to establish motivation among existing customers to encourage them to return and make repeat purchases.
Your role will involve auditing existing marketing automation setups for clients, identifying gaps, and suggesting potential improvements for the existing customer lifecycle marketing journey. You will be responsible for consulting and implementing the best available platform to enhance customer experience.
As a Marketing Automation Expert, you will be tasked with defining customer segmentation and setting up marketing automation tools, such as email and SMS sequences, lead capture mechanisms, and notification logic. By collecting and utilizing first-party data, as well as measuring the impact of automations, you will evaluate the conversion rate and customer lifetime value. This will be achieved through collaboration with Analytics, CRO, and Traffic Acquisition colleagues.
What do we expect from a Marketing Automation Expert?
This role demands a comprehensive understanding of the entire marketing ecosystem from both strategic and technical viewpoints . However, we require the following qualifications from our new Marketing Automation Expert:
- Experience in running email A/B/n tests.
- Understanding and knowledge of digital marketing.
- Ability to make data-driven decisions.
- Previous experience with automation tools such as Klaviyo, Braze, Dotdigital, Dynamic Yield, Mailchimp, Nosto, Yotpo, or Salesforce Marketing Cloud.
- Preliminary knowledge of relevant marketing areas including copywriting, user experience, and design.
- Familiarity with the concept of customer lifecycle marketing.
- Proficiency in confident written and spoken English.
- Strong presentation skills.
- Tech-savvy personality.
How to apply?
- Complete the necessary details, and we will promptly get back to you with the next steps.
- The next steps typically involve a test assignment and an interview.
If you are joining scandiweb remotely, you will need to have your own hardware setup. After the probation period, a hardware upgrade can be discussed and agreed upon.
