We are seeking a dynamic and experienced Cosmetics Brand Manager to lead our brand's strategic direction, product development and marketing initiatives. The ideal candidate will have a passion for the beauty industry, market trends, and a proven track record of successfully managing and developing Mesoestetic cosmetics brands.
Duties:
Brand strategy development:
Develop and implement comprehensive brand strategies to drive growth and increase brand awareness.Conduct market research to identify consumer trends, competitive landscape and brand positioning opportunities.Define brand positioning, messaging and target audience segmentation.
Marketing and Campaign Management:
Develop and execute multi-channel marketing campaigns to drive brand awareness, engagement and sales.Oversee the creation of marketing assets, including digital content, print materials and advertising campaigns.Monitor campaign performance and analytics to optimize marketing strategies and ROI.Brand communication and public relations:
Manage brand communications across all channels, including social media, press releases and influencer partnerships.Build relationships with media, influencers and industry professionals to create positive brand awareness.Effectively handle crisis management and PR issues, ensuring brand reputation is maintained.Cross-functional cooperation:
Collaborate with cross-functional teams including sales, supply chain, and finance to ensure alignment and execution of brand strategies.Provide product training and support to sales teams to improve product knowledge and sales effectiveness.Budget management:
Develop and manage brand budgets, including marketing spend, product development costs and promotional efforts.Monitor spend and ROI to ensure budget adherence and optimize spend efficiency.
