2023-08-23 14:48:55

Kantar Emor research: CVKeskus.ee is Estonians’ main job search channel

10.11.2022

Kantar Emor's research revealed that cvkeskus.ee is Estonians main source in job-seeking, from where two-thirds of employees find information about job offers. Among the students, nearly three-quarters of young people indicated cvkeskus.ee as their main job search channel.

The research identified the main channels from where Estonians find information about job offers. A total of 2,310 employees responded to Kantar Emor’s survey, which means that the accuracy of the results among the Estonian workforce is as much as ±2%.

CVKeskus.ee job portal was chosen by far as the most preferred job search channel, where two-thirds (67%) of employees find information about job offers.

Kantar Emor survey revealed the most preferred job search channels of employees

Acquaintances, friends, and relatives were the second preference, from whom 48% of employees inquire about job opportunities. 43% of respondents also get information about job offers from the CV Online job portal.

Slightly less than a quarter of respondents (24%) pointed out that they also find information on companies' social media channels (Facebook, Instagram), 17% from newspapers and magazines, 15% from companies' websites, 13% from LinkedIn, 8% inquire directly from recruitment specialists, and 3% of employees find information about job offers from MeetFrank and other similar applications.

Employees' most preferred job search channels, i.e. from which channels information about job offers can be found:

1. cvkeskus.ee (67%)
2. Acquaintances, friends, and relatives (48%)
3. CV Online (43%)
4. Employers’ social media channels on Facebook and Instagram (24%)
5. Job advertisements in newspapers (17%)
6. Employers’ websites (15%)
7. LinkedIn (13%)
8. Recruitment specialists (8%)
9. Apps similar to MeetFrank, Jobbatical’ and others (3%)

Youngsters mostly seek information about job offers from cvkeskus.ee job portal

Almost three-quarters of youngsters (73%) find information about job opportunities from the cvkeskus.ee job portal, according to a survey conducted among students by Kantar Emor, making cvkeskus.ee job portal the main job search channel for young people.

Compared to the survey of all employees, youngsters clearly prefer to use more online channels when in the job search.

The Kantar Emor survey revealed the most preferred job search channels of students

For the second preference, youngsters also pointed out that they get information about job opportunities from acquaintances, friends, and relatives. A little less than half of the youngsters (48%) also get information about job offers from the CV Online job portal and companies' social media channels on Facebook and Instagram.

38% of youngsters also find information about job opportunities on company websites, 37% on LinkedIn, 15% inquire directly from recruitment specialists, 10% on MeetFrank and other similar applications, and only 4% from magazines and newspapers.

819 students participated in the youngsters’ survey, which means the accuracy of the results is ±3%. In order to find out the preferences of youngsters, a survey was organized among students of Tallinn University of Technology, Tartu University, Tallinn University, The Estonian University of Life Sciences, Tallinn University of Applied Sciences, Estonian Business School, and Estonian Entrepreneurship University of Applied Sciences. The youth study included students who were studying technical, natural science, economics, and management subjects.

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