What you'll do:
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Maintaining the CRM calendar and taking part in planning of CRM campaigns and activities
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Implementing and executing of the retention offers and promotions using appropriate systems in place
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Testing, sending and scheduling email and other channel campaigns to the customers, using appropriate systems in place
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Segmenting distribution lists based on campaign requirements
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Providing regular reporting to the Head of CRM on the success of campaigns and activities
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Liaising with relevant teams to ensure the smooth running of CRM campaigns
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Analyzing competitors’ activities to identify opportunities and challenges
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Monitoring, analyze, and report on campaign and CRM metrics
What we expect from you:
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Previous experience in igaming
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Fluency in Estonian and English (both written and spoken)
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A customer-centric mindset – you always keep the KPIs in focus and think from the customer’s perspective
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A knack for writing engaging copy
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Solid analytical skills with the ability to interpret and act on data insights
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A collaborative team player who is also confident working independently
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Highly organized, with the ability to manage multiple projects and meet deadlines
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Russian or German is a plus
What we offer:
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A low-bureaucracy environment built on trust, autonomy, and ownership
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Competitive salary aligned with market benchmarks
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Flexible working hours
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Hybrid work model, with a modern office in Ülemiste City and an office option in Cyprus
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Wellbeing and sports compensation via Stebby including health insurance
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Extra paid vacation days to support rest and long-term sustainability
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Paid sick leave