2023-08-23 14:48:55

Business Marketing Automation Architect

CVKeskus.ee klient

Job Description

In the digital space our ambition is to provide superior customer experience (CX), which is comparable to that of the global best players in transport and travel industries.
We aim for creating digital experiences that talk to customers when and where they want. We focus on tailoring targeted content to achieve one-to-one communication. You will be part of a transformational process in making us truly digital by collaborating with international teams in a fast-paced agile environment.
In your role you will:
• Use Adobe Marketing Cloud tools to design customer experiences across all digital channels.
• Work across all our markets in a collaboration with colleagues in Finland, Sweden, Estonia and Latvia to manage the whole customer journey and carry out marketing automation.
• Work closely with UX and UI designers to create omnichannel personalized digital experiences.
• Work with content creators to deliver relevant content that adapts to every screen.
• Continuously improve sales results by A/B and multivariate testings.
• Create audiences by using customer and user behaviour data. Use customer profiling to make design decisions for developing digital services.
• Follow reports and analyze results to ensure that solutions meet business objectives.


• Strong team player with excellent communication skills to carry out marketing automation campaigns across all markets.
• Analytical mindset with strong attention to detail.
• Pragmatic can-do attitude and proactivity.
• Passion for customers and focus on providing premium customer experience.
• Business mindset.
• Fluency in English. Knowledge of Estonian, Finnish or Swedish is a merit.

• Previous experience in CRM and marketing cloud tools such as Adobe, Salesforce.
• Experience in customer segmentation and analysis.
• Experience in tourism industry is an asset.

Company offers

• A motivating salary with Tallink Grupp wide additional benefits (sport-recreation benefits, different group wide discounts, team and family events, etc)
• Personal development opportunities (Tallink Grupp continuously invests into employee’s development and technical innovation)
• Opportunity to work with highly motivated and talented international teams in an agile organisation setup (dedicated multifunctional “business + IT area” teams working together in modern offices)

Primary location: Tallinn with flexibility of working from our other international offices (Helsinki, Stockholm, Riga)