2023-08-23 14:48:55

Bolt Drive Marketing Manager

Occasional remote work possibility

Job Description

You'll be the marketing lead for Bolt's car-sharing business Bolt Drive, sitting within the Vertical Marketing team and reporting to the Head of New Bets Marketing. You'll own the full marketing cycle 1 from budget planning and campaign strategy through to execution, performance tracking, and iteration 1 working across HQ, regional, and local teams to grow the rentals business globally. This is a hands-on coordination role with real commercial scope, built for someone who can operate independently and bring clarity to complex, cross-functional workstreams.

  • Own campaign planning and budgeting for global and regional carsharing marketing 1 setting KPIs, building timelines, and keeping spend on track across demand acquisition and branding initiatives.
  • Lead global brand and demand acquisition campaigns end to end, from brief through launch to performance review, with a focus on meeting business targets and improving ROI.
  • Coordinate and oversee regional activations, troubleshoot blockers for local teams, and support product launches with GTM planning.
  • Act as the main point of contact between HQ, local operations, and marketing teams 1 keeping communication clear, decisions documented, and projects moving.
  • Track and report on campaign performance against defined KPIs, translating results into actionable recommendations and sharing best practices with local marketing teams.

Requirements

  • You have proven experience in marketing 1 ideally in tech, startup, or an agency environment 1 with a track record of campaigns that drove measurable business impact.
  • You're a strong project manager who can handle multiple workstreams, manage dotted-line dependencies, and keep cross-functional teams aligned without losing momentum.
  • You have experience working with external partners and agencies, and you're comfortable managing content development, localisation, and performance reporting.
  • You're analytical by default 1 you use data to guide decisions, optimise campaigns, and build reports that actually get read.
  • You communicate clearly and confidently in English, and you can influence stakeholders at HQ and local level alike.

Company offers

  • Accelerate your professional growth with unique career opportunities.
  • Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
  • Take care of your physical and mental health with our wellness perks.
  • Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
  • Connect with colleagues at annual company events and smaller team gatherings.
  • Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.