Digital Manager

What we look for… 
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth. 

INVENT.
IMPACT.
INSPIRE.

As the custodian of our digital channels, we expect you to have rich digital media knowledge, a passion for marketing automation, a love for analytics and personal drive to handle campaign operations. The campaign manager is an enabler and sparring partner for customization and further development of our digital marketing campaigns processes across teams and departments. You will focus on challenging the current company’s Go-to-Market model by helping across departments to develop and optimally use current digital channels and identify new digital channels to increase the customer experience. You are well aware of what is going on in the digital environment and use your experience and knowledge to help our company in this area. You know both the channels and know how to optimally use them. You are comfortable working across many functions and levels and across different therapy areas. You collaborate very closely with Therapy Area Managers and the Baltic Digital Transformation team. You will focus on country-specific customer strategies/tactics and business decisions are aligned with global/regional brand strategies/priorities optimizing company performance through an Agile approach by demonstrating forward thinking digital behaviors that set the example to the team.

Key Responsibilities:

• Lead local Therapy area digital projects, solutions and services together with the main stakeholders
• Work across local functions and Baltic team to identify high value digital opportunities
• Drive the digital excellence and building new capabilities in collaboration with external experts as well as internal 
• Create, monitor, optimize, and report on multichannel campaigns 
• Manage all steps of the campaign setup and implementation together with the stakeholders and provide reporting, analysis and strategic recommendations based on insights
• Oversee all aspects of digital advertising campaigns 
• Carry out A/B testing on automated marketing campaigns to maximize results
• Measure performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Be the champion of digital analytics and help build the analytics competence in the marketing organization 
• Work cross-functionally with local and regional teams on various local (country) and cross-Baltic projects

• University degree (bachelors a minimum) from an accredited university.
• Digital native with experience from a digital marketing agency or a digital marketing department 
• Solid experience within the digital landscape 
• Strong understanding of possibilities in the digital landscape and ability to evaluate and import new innovative digital models in key priority areas
• Proven hands-on experience and a strong track record delivering successful digital marketing tools and communication solutions to relevant customer groups
• Experience with a marketing automation tool, especially Salesforce Marketing cloud is a huge advantage
• Experience with web analytics tools such as Google Analytics 360
• Result-oriented attitude and an eye for detail
• Strong communication and teamwork skills
• Out-of-the-box thinking, ability to solve complex problems and drive the change
• Ambitious, curious, tech savvy and an executer
• A genuine interest in healthcare and desire to be key stakeholder in the discussion on improving it
• Strong project and process manager who move things forward with structure
• Expertise in Agile methods and/or proven skills as a Scrum Master is an advantage
• Business English proficient. Knowledge of at least one Baltic language will be an advantage. 

Environment:

Geographical coverage: Country, travel ~15%

Working relations (not exhaustive)
• External: Marketing Agencies
• Internal: Therapy Area Managers, Medical, Marketing and Digital department, IT and Regional digital teams
People Manager role: No
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively for the common good. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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