CV last update: 21/12/2023
Digital Marketing Specialist: marketing strategy, SMM, SEM, Google Ads, social media advertising, copywriting
CV last update: 21/12/2023
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Summary
I am offering services in marketing strategy, social media marketing, social media advertising, and search engine marketing to help businesses increase their digital presence and boost sales.
I am a certified Google Ads and Google Analytics specialist. I provide services in setting up, managing and optimising of Google Ads campaigns.
I am attentive, fast and eager to show my skills and enthusiasm. I am able to rationally allocate my working time and manage tasks within agreed time limits. Good communicator.
I am a certified Google Ads and Google Analytics specialist. I provide services in setting up, managing and optimising of Google Ads campaigns.
I am attentive, fast and eager to show my skills and enthusiasm. I am able to rationally allocate my working time and manage tasks within agreed time limits. Good communicator.
Work experience
Digital Marketing Specialist
Estonia
Oct 2021
-
Sep 2023 (2 y.)
Marketing / Advertising / PR
Self-employed freelancer.
Developing marketing strategy and implementing it in clients' businesses.
Managing social media channels and copywriting.
Setting up and managing paid advertising campaigns in Google Ads and social media.
Developing marketing strategy and implementing it in clients' businesses.
Managing social media channels and copywriting.
Setting up and managing paid advertising campaigns in Google Ads and social media.
Internet Marketing Specialist
Finland
May 2022
-
Sep 2022 (5 m)
Marketing / Advertising / PR
I managed the Norders Oy brand social media (Facebook, Instagram, LinkedIn) and helped develop the marketing strategy, social media advertising and Google Ads campaign.
At the same time, I managed Norders client's (Merit Incentives) social networks, and developed, set up and optimized advertising campaigns on social networks and Google.
I developed, set up and executed an advertising campaign for another Norder's client - Protect Children.
I also assisted in the social media management of the Driim brand.
At the same time, I managed Norders client's (Merit Incentives) social networks, and developed, set up and optimized advertising campaigns on social networks and Google.
I developed, set up and executed an advertising campaign for another Norder's client - Protect Children.
I also assisted in the social media management of the Driim brand.
Marketing specialist
Estonia
Dec 2021
-
Jan 2022 (2 m)
Marketing / Advertising / PR
I was providing a list of internet marketing services for the client such as
• development of a marketing strategy and social media promotion plan
• analysis of competitor's social media
• analysis of Facebook business account and filling it out
• content plan development for a month: 3 posts per week + 5 stories per day
• content writing (texts for posts and story scripts)
• visual content selection or creation
• publication of materials according to the content plan
• launching and holding contests on customer's Facebook page
• analysis of key indicators of publications and account
• monthly progress report and recommendations for the next period.
I was also maintaining targeted advertising campains on client's Facebook page and compliting tasks:
• product and target audience analysis
• target audience segmentation
• writing texts for ads
• visual content selection
• creation and launch of ads
• advertising campaign maintanance
• key metrics analysis
• development of a marketing strategy and social media promotion plan
• analysis of competitor's social media
• analysis of Facebook business account and filling it out
• content plan development for a month: 3 posts per week + 5 stories per day
• content writing (texts for posts and story scripts)
• visual content selection or creation
• publication of materials according to the content plan
• launching and holding contests on customer's Facebook page
• analysis of key indicators of publications and account
• monthly progress report and recommendations for the next period.
I was also maintaining targeted advertising campains on client's Facebook page and compliting tasks:
• product and target audience analysis
• target audience segmentation
• writing texts for ads
• visual content selection
• creation and launch of ads
• advertising campaign maintanance
• key metrics analysis
Data entry operator
Estonia
Mar 2013
-
Feb 2021 (8 y.)
Finance
The main tasks were to be attentive to the customers' needs, to accurately enter data from invoices and carry out the tasks operationally.
Waiter
United Kingdom
Jun 2009
-
Aug 2009 (3 m)
Customer Service
Waiter at weddings: greeting wedding guests and serving food and drinks.
Cashier
Estonia
Jun 2008
-
Nov 2008 (6 m)
Customer Service
Customer checkout service: receiving payments, issuing receipts, and tracking all cash.
Cleaner
Estonia
Jul 2007
-
Jul 2007 (1 m)
Customer Service
Cleaning of retail premises: swept and mopped floors, and emptied trash cans.
Education
Ida-Virumaa Kutsehariduskeskus
(Estonia,
Higher education)
business management
/ Diploma
2023
- ...
Tallinn University
(Estonia,
Higher education)
Journalism
/ advertising, text editing
/ Bachelor
2008
- 2013
Language skills
Russian
(Language of communication)
Levels: A1/A2 - Basic user; B1/B2 - Independent user; C1/C2 - Proficient user
Computer skills
Operating systems
Windows 10, Windows 11
Advanced
macOS
Intermediate
Office software
MS Word, MS PowerPoint, Gmail, Adobe Acrobat
Advanced
MS Excel
Intermediate
Web Browser
Google Chrome
Advanced
Graphics, design, multimedia
Adobe Lightroom, Canva
Advanced
Adobe Photoshop
Average user
Financial and accounting software
Merit Aktiva
Intermediate
Desired position
Marketing / Advertising / PR
Advertising manager , Advertising specialist, Content marketing manager, Content marketing specialist, Digital marketing manager, Digital marketing specialist, Marketing analyst, Marketing assistant, Marketing project manager, Marketing specialist, Social media specialist, Google ads specialist
Work type
Employee, Contract worker, Temporary
Working time
Full-time, Part-time, Freelance
Locations
Tallinn, Estonia, Home office
Other
Advanced training
Google Ads magic 2.7
School of Google Ads / Ukraine
2022
(2 months)
YouTube Advertising Specialist
FIE Dementjev Aleksei Vladimirovich / Russian Federation
2021
(1 months)
Head of Internet marketing
MOST ÄRIKOOL OÜ / Estonia
2021
(6 months)
Additional info
With positive life attitude, proactive, conscientious, responsible, cooperative team worker. I can plan my work time in order to make deadlines.
My interests are history of human kind, psychology, self improvement trainings and informal online courses.
My interests are history of human kind, psychology, self improvement trainings and informal online courses.