Job Description
Ware looking for a Lifecycle Marketing Communication Senior Specialist to manage our automated and manual messaging campaigns in more than 35 countries and 150+ cities.
Working closely with our Marketing, Expansion, PR and Product Teams, you’ll be helping to expand Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users. This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.
What you'll be doing:
- Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
- With the help of Lifecycle Marketing team, co-manage over 2000 automated messages, including the copy, visuals, and target audiences
- Work closely with local teams to localize communications’ content and visuals
- Set up and analyze communications A/B tests and make data-driven decisions based on the results
- Analyze existing communications and implement new messaging campaigns for active and churned users
Requirements
Requirements:
- 3+ years of experience working in marketing, product or a similar field
- Excellent English copywriting skills
- Great project management skills
- Data-driven and customer-centric approach to tracking and analyzing campaign results
- Experience with lifecycle/email campaigns and communicating to large audiences
Company offers
Benefits:
- Motivating compensation – motivational base pay and company stock options
- No corporate BS – we’re moving too fast for that
- Amazing personal growth experience at one of the fastest-growing startups in Europe
- Working with a motivated and talented international team, plus regular team events
- Flexible working hours – as long as you get the work done
- Impactful work – you’ll have a rare opportunity to build a product literally used by millions of people across the world
