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Plasma and Insulin Marketing Leader, Enterprise Solutions


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Tööpakkumise number 239571

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Job Description

You will provide leadership, plan, coordinate and manage the marketing strategy in the area of plasma and insulin, with specific focus on customer approach and Enterprise Solutions offering.

Managing the marketing program includes having a deep knowledge of the target market and also a good understanding of the technologies behind plasma/Insulin development and manufacturing. The role includes defining specific targeted offerings and work for efficient and consistent execution in collaboration with the Enterprise team, Bioprocess product leaders and the sales organization.

Key responsibilities include:

Develop and update marketing strategy and define a marketing plan ensuring implementation, maintaining alignment with Life Sciences core business.
Recommend entry into new market segments and exit strategy from not profitable/non focus areas.
Provide technology evaluations updates with R&D team support.
Manage allocated R&D resources to maximize Enterprise revenue in the specific areas
Technology partnership negotiation and management
Coordinate marketing strategy and customer approach together with Enterprise Solutions sales force
Sign off on Market Communications plans (LMPP), marketing & sales materials within the Marketing Program
Work with key opinion leaders and the local GEHC teams to define and prioritize the offering’s features
Oversee Enterprise Solution proposals/offerings in the specific application area

You can be based anywhere in Europe, but a 6 months rotation in Uppsala, Sweden, is required. Last day of application is September 18th.


• MBA or Masters level business studies, potentially combined with engineering or scientific background
• 5 years’ Bioprocess industry experience required
• Experience in marketing, product marketing or related fields
• Strategy background, originating from consulting experience or corporate strategy
• Ability to coach and lead multidisciplinary, multicultural teams
• Fluent in English
• Travel required, minimum 1/month

Desired Characteristics
• Bioprocess industry expertise
• Strategic thinking
• Analytical skills
• Strong problem-solving ability
• Up-to-date on latest management theories and tools
• Extrovert, driving person with excellent communication skills and leadership capabilities
• Ability to absorb and handle complex information in a very structured way
• Team oriented – able to motivate and engage multifunctional and multicultural teams
• Additional languages

Company offers


Additional information


Job type:
full-time, employee
Expiration date:
15. oktoober 2011
15. september 2011


What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.

We are a $17 billion unit of General Electric Company (NYSE: GE), employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.

Something remarkable happens when you bring together people who are committed to making a difference - they do!

At work for a healthier world.