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Joboffer number #212875

Marketing Manager

CVKeskus.ee client
United Kingdom
Job ad expired!

Job Description

The purpose of this role is to
- Develop and execute consumer, trade and affiliate marketing strategies for all KidsCo channels across Europe, Middle East and Africa (EMEA). 
- Create and implement overall marketing strategy for KidsCo marketing and PR in relevant territories to tie in with the overall global strategy to include major affiliates and renewals. 
- Identify joint marketing and PR opportunities including platform listings magazines, direct mail to subscribers, off-air events and inclusion in platforms’ marketing communications. 
- Manage activity across trade and consumer communication, advertising, PR and Interactive 
- Budget management and tracking for all marketing and PR activity across the territories 
- Set up regular communication plan with affiliates and platforms across the regions, build relationships and manage all accounts on an ongoing basis.
- Working with creative and media agencies on consumer ad campaigns and above the line marketing campaigns in outdoor media, press briefings, and launch events 
- Build and develop strong relationships with relevant third parties in order to secure profile, cross-promotional and barter opportunities for KidsCo. 
- Drive PR and Online marketing plan across regions in line with overall marketing plans and work with PR Executive and Web Assistant to implement. 
- Work closely with On-Air, Programming and Sales Director to ensure communications is aligned where appropriate 
- Deputise for Marketing Manager for UYK, Asia and Australia in their absence 
- Updating and presenting monthly marketing planner 
- Liaise with relevant KidsCo employees and assist with the development of the KidsCo brand values, positioning and design. 
- Regular communication with shareholders in order to maximise joint marketing opportunities. 
- Manage development of marketing collateral ensuring that they are on brand and within budget 
- Day to day management of local PR agencies in all relevant regions. 
- Negotiate EPG set up for new territories and other relevant third party relations 
- Support sales distribution requirements for cable conferences, pitches and meetings 
- Communication of latest marketing initiatives with KidsCo team in order to ensure they are aware of territory marketing activity 
- Contribute to sales pitches by providing relevant data, information and analysis. 
- Line management responsibility for Press Executive and co-manager of Marketing Executive.
- Representing KidsCo at consumer activity, trade conferences and publicity events.
- In addition to the above you may be required to perform other duties that fall outside your job title or key duties.


Requirements

- University degree (or equivalent)
- Kids experience preferred but not essential.
- Previous experience in an International marketing environment
- Knowledge and understanding of Affiliate Marketing
- Experience or awareness of Media to include any of broadcasting, on-line, publishing, PR. Broadcasting background highly desirable.
- Experience managing consumer marketing campaigns, project budgets and external agencies with a proven track record of success
- First rate written and oral communication and the ability to build strong relationships
- Ability to deal with people from different backgrounds, culture and business styles.
- Superior organisational skills and the ability to organize and prioritise complicated and conflicting agendas.
- Word/Excel/PowerPoint and the capability to produce effective presentations.
- Proven strategic planning experience
- Analytical skills- Results and detail orientated
- Creative flair
- Flexible and adaptable
- Enthusiastic and driven
- All applicants must be able to provide documentation to prove they are able to work in the United Kingdom.


Company offers

Job location:
UK-Greater London-London-WC1A 1HB


Additional information

Apply online


Tööpakkumise number
#212875

Location:
United Kingdom
Job type:
full-time
Additional info:
employee
Expiration date:
22 December 2010
Published:
22 November 2010

CVKeskus.ee client

XKidsCo is a London based joint venture of NBC Universal, The Cookie Jar Company and Nelvana-Corus Entertainment.

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Marketing Manager
Employer is asking you to finalize your application on an external website. Please carefully follow further instructions. We hope you get the job!
Employer is asking you to finalize your application on an external website. Please carefully follow further instructions. We hope you get the job!