The ideal profile will support the global sales and marketing management team through an effective (digital) marketing strategy relevant to a B2B organization.
o Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
o Identify trends and insights, and optimize spend and performance based on these insights
o Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
o Develop and drive to social media engagement and brand awareness campaigns (LinkedIn, Twitter, Facebook, Google+, Xing)
o (Re-)Design and maintain publications (i.e. catalogues) and websites
o Manage company blogs and social media publications
o Good design capability with knowledge of Adobe creative suite (Photoshop, InDesign, Adobe Premiere and Illustrator)
o Provide insightful reporting and analysis, demonstrating marketing effectiveness and return on investment, and identifying opportunities to improve performance.
o Maintain and track KPI measurements through social network analytics and google analytics
o Proven professional ability to manage mass email campaigns and create effective/performing email templates.
o Bachelor or Master (preference) Degree in Marketing/Communication or equivalent
o A minimum of 3 years’ experience in a similar (international) position.
o Excellent knowledge of English with strong written/verbal communication skills for producing high quality content and outstanding results.
o Strong affinity with Social Media
o Good verbal communication skills to gather and publish feedback (Audio & Video) from C-level executives
o Strong capability in developing corporate content aligned with the corporate culture and services provided by the company.
o Active listener with strong willingness to learn and succeed
An important Plus:
o Strong analytical skills and data-driven thinking
o Capable of setting priorities and working independently
o In addition be able to demonstrate excellent IT skills, including the use of::
MS Office applications (MS Words, Excel, PowerPoint, Access)
CRM exposure, preferably Salesforce CRM
Basic understanding of HTML (CSS) and CMS (WordPress)
Adobe creative suite (Photoshop, InDesign, Adobe Premiere and Illustrator)
Base salary + annual bonus
Laptop / cellphone / internet connection (as needed).