Occasional remote work possibility
Job Description
About the role
As a Lifecycle Marketing Specialist, for the Riders team you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.
This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.
Main tasks and responsibilities:
- Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
- With the help of the Lifecycle Marketing team, co-manage over 6000 automated messages, including the copy, visuals, and target audiences
- Work closely with local teams to localise communications’ content and visuals
- Set up and analyse communications A/B tests and make data-driven decisions based on the results
- Analyse existing communications and implement new messaging campaigns for active and churned users
Requirements
- You have proven years of experience in marketing, product, or a related field
- You have excellent English copywriting skills
- You bring strong project management skills
- You take a data-driven, customer-centric approach to tracking and analysing campaign performance
- You have experience managing lifecycle/email campaigns and communicating with large audiences
- You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches
Company offers
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 600+ cities across 50+ countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
