French Speaking SEO Content Specialist

What’s the role?

We're looking for a Bilingual (English and French) SEO Content Specialist to join our growing SEO Content team, and to help take care of our Canadian blog. 

Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in great copy that inspires and helps readers to find answers.

This role is ideal for someone who already has some experience in (SEO) content marketing, and who is passionate about blogging and content creation. If you already have some knowledge and experience on how to improve content ranking in Google it is a huge plus.

At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.

Your Mission:

• Produce SEO optimised content for our readers on the CA blog, to help fuel the adoption of Wise 
• Revisit, optimise and improve older articles to boost their performance
• Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
• Understand the wants, needs and challenges  of our potential new customers
• Edit copy - you’re not afraid to fix copy or make direct changes when necessary
• Find, coordinate and manage a bunch of talented freelance writers
• Own  your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
• Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
• Have an impact - you will see directly how your actions influence our reader’s decisions
• Communicate key insights and obstacles to the team and broader company

You’ll have the opportunity to collaborate  with some of our fantastic and enthusiastic  international teams, and even get to travel to some of our offices around the world (once this is safe again to do so).

About you:

You speak and write English and French at a native level. You have a strong appreciation of grammar and spelling and are a great story teller.

You have a strong interest in blogging and SEO, this is a must, if you have relevant experience working in the field of SEO or Content Marketing, this is a plus. 

Training will be provided.  We understand that new joiners need support, that’s why we onboard you with our Content Academy. But as the UK market is not new to us, we’ll need someone who will help us take the blog to the next level.

You are analytical and have some general knowledge of Google Analytics and Google Search Console. From traffic numbers to conversion rates, you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets.

You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done.

You have a great eye for detail. From words to visuals, the final article or page will look its best because you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.

You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready-equipped with perseverance and a good sense of humour. 

Company offers:

• Restricted Stock Units in a profitable company
• Wellbeing support - You and your family have access to an Employee Assistance Program, where you’ll be able to speak to qualified counsellors for support on anything that matters to you
• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave
• National health insurance plan, with additional 3 health days per year, and sports allowance
• Volunteering day off
• Hybrid model of flexible working