Content Manager

Here’s some info to break the ice:

2019 was going to be our best year yet, when AirGuru achieved an incredible revenue of €7M in the local travel market. We serviced over 17k happy customers, all without owning any physical travel assets.

When life gives us lemons - we grab some salt and go looking for tequila. So when life gave us the most sour lemon of them all - the Covid-19 pandemic - we took our socially distanced AirGuru party international by expanding to the Baltics.

The summer of 2021 saw us smash all records when our sales numbers not only reached those of 2019, but also increased by 40%.

And so the party continues, care to join in?

The first task is simple: answer YES to all of the following:

• You get called grammar police on a daily basis, and you wear this name like a badge of honor
• You have creativity coming out of your ears
• Your writing paints a perfect picture and your visuals just speak for themselves
• You not only speak the language of gens X, Y and Z, and you do it so even boomers feel included in the conversation. It’s basically a fancy way of saying you know how to “appeal to the masses”

Next, a quick background check:

• You are an excellent communicator - in multiple mediums and at multiple levels
• Competent with technology – you can work the classics (such as Word, Excel and the likes), and you’re confident you can pick any software appropriate to your skills and experience.
• Instead of stamps, you boast a collection of links to your content across written and digital formats
• You have a Masters degree in Higher Maths and a PhD in Analytics. We’re kidding, you don’t need any of that but since we’re on the subject - experience in measuring the success of content wouldn’t go amiss
• You are a whizz with words. And syntax. And punctuation. What we’re trying to say is you write well and error-free in Estonian and/or Russian.

Now that you’re ready to board - let’s talk about your typical day at the office:

• “We’ve been cleared for take off” - You will provide quality control and proofreading of your own and colleagues' writing.
• “Calling all passengers on board AirGuru flight to Global Market - we are looking for more passengers” - You will create a scalable content marketing engine that drives followers, engagement, and builds brand awareness.
• “All electronic equipment must be turned on and placed on the tray in front of you” - you will follow social and digital marketing trends, best practices, and tools of the trade with a curiosity and thirst for continuous discovery and learning
• “This is your captain speaking. Autopilot has been switched off, because I’m much better at my job than any AI” - You will use your strong analytical and technical skills to establish the framework to measure the results of content and social media results
• “Ladies and gentlemen, we will soon start in-flight entertainment. We just need a minute to think of something entertaining.” - you will focus on content marketing and writing across all areas of inbound marketing. This will include (but not limited to) conceptual creative direction, idea generation, and content strategy.
• The eagle has landed: you will deliver campaign messaging and content such as blogs, whitepapers, reports, brochures, presentations, and videos.
• Last but most certainly not least: #keywords - you will apply and implement SEO strategies and best practices for short and long-form web content.

What’s in it for you?

• We are a fast-growing company and we like our people to grow with us
• We celebrate all wins - because a bunch of small victories make for a successful team
• You can throw all those vision boards away - our work environment is just as inspiring.
• You get paid for doing what you love! And the more you love it - the more you earn
• Hang up that tie, and box away those high-heels. There’s no dress code in our office (just change out of pyjamas, please).
• You don’t need to have Zuckerberg’s achievements or Einstein’s smarts. But it helps if you have a drive to come close to their success.
• And because you probably do (yes this deserved an individual bullet point) - we can’t wait to hear your awesome ideas!

Salary: EUR 1500 - 1700 (gross)