2023-08-23 14:48:55

Head of Brand

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Job Description

Develop Bolt’s global brand strategy to position Bolt products for highest possible viral factor and customer recall, staying aligned with the strategy established by wider marketing and management teams.

Working closely with all business line owners and the management team to help to define and build a recognisable global brand for each Bolt business line. 

Ensure that all new product features and their marketing aligns with brand strategy.

Working closely with the CSR team, help to define Bolt’s CSR goals and activities.

Based on our investment strategy and seasonality, help our regional teams to create a quarterly brand marketing strategy for all Bolt markets.

Establish a brand measurement system inside the company to evaluate Bolt brand performance and brand perception across all key markets.

Drive a better understanding of brand metrics and marketing effectiveness within the business.

Collaborate with copywriters, brand managers, designers, etc. throughout the completion of projects, ensuring that all creatives are strategically aligned.

Be the main representative of the Bolt brand team – for both internal and external stakeholders.

Requirements

5+ years of experience in brand management / creative leadership / brand strategy

2+ years of experience in owning a popular B2C brand’s global brand strategy – in-house or as agency brand strategist

Experience leading a team of 5+ people

Proven track record of launching/initiating integrated brand marketing campaigns with virality effect.

Proven knowledge of brand performance measurement

A good knowledge of the media landscape and experience of using channels to their best effect

Fluency in English and desired experience working in partnership with global teams

Company offers

Your daily duties will have a meaningful impact on millions of people all over the world.

You’ll be surrounded by the most friendly, supportive colleagues you can imagine.

We don’t care where you work from, as long as you get the job done!

As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.

You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.

Switching off is important! We have fridges full of refreshments, sports compensation, table tennis, Playstation and loads more...