Accountable for the strategy setting for individual portfolio of affiliates as well as implementing department strategy.
Responsible for meeting monthly targets of First Time Deposits (FTDs) and Net Revenue that were set by senior management.
Responsible for the constant volume growth of the portfolio and its profitability by identifying and reaching out to new potential affiliates with the aim of recruiting them to the Company Programme while negotiating new profitable agreements.
Analyse funnels, initiate new affiliation channels, run tests, measure, scale and activate with additional affiliates
Accountable for the daily management and maintenance of on-going campaigns, ensuring all promotional materials presented to target audience are compliant, appropriate and competitive at all times.
Evaluates campaign performances and identifys new opportunities to increase efficiency in order to ultimately drive higher portfolio’s performance and ensure monthly targets are met.
Anticipate new industry trends, analyse past results and creative communications with the goal of enriching the affiliate portfolio and attracting new affiliates.
Keep lines of communication with affiliates open and ensuring all affiliates are up to date with regards to new products and any programme enhancements or changes.
Plan and ensure all affiliate marketing activities adhere to budgeted costs and forecasted targets requirements.
Manage affiliates’ activity within the account including: communication of key messages; creating solutions through real-time placement and evaluation; ensuring campaigns and any other activity in the account are consistent with both Company’s brand values and campaign’s messages.
Responsible for delivering daily, weekly, and monthly reports on all activities to key stakeholders in order to communicate existing campaign’s performance and recommended improvements.
Ensure optimal Return On Investment (ROI) of Company’s affiliate programme by regularly monitoring revenue output from each affiliate.
Maintain full awareness and being up to date with any change in legislation and best practices for affiliate marketing by using various affiliate forums.
Ensure all affiliates media activity is approved by the company’s compliance team.
Qualifications And Educational Requirements
No specific requirements but a successful candidate is likely to have university level education and/or equivalent vocational training
Specialist Skills And Experience Required:
Significant hands-on and strategic forex, online sports or gaming experience
Results orientated individual with focus on successful delivery, agility and self-
Proven analytical capabilities and understanding of BI and data analytics
Strong understanding of digital advertising legislation and codes of practice
Strategic thinker with good problem-solving and project-management skills
Track record of working internationally - preferred
Genuine ability to cope with ambiguity and constant change
At least 12 months of strong affiliate management experience
Knowledge of the online forex industry
Service oriented sales savvy with excellent relationship management skills
Strong negotiations skills and experience in managing vendors and partners