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Conversion Optimization Specialist


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Tööpakkumise number 568578

Tööpakkumise number


Job Description

• Analyze key metrics on a daily basis, identify trends and make immediate site optimizations.
• Track and analyze key KPI’s related to: multi-channel funnels, assisted conversions, and top conversion paths. Develop website dashboard and provide reporting on a daily and weekly basis to internal stakeholders.
• Analyze and optimize top landing pages. Work with design and marketing team to develop A/B test for campaign specific landing pages to achieve conversion goals.
• Perform audits of analytics implementations and make recommendations to ensure accurate tracking is in place.
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for your clients.
• Develop hypothesis, build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
• Partner up with our internal design and development team to recommend changes based on winning test results.
• Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypothesis.
• Help create initial, quarterly, and monthly reports based on test results and other ongoing initiatives.
• Contribute to the development and improvement of the CRO team’s processes and strategies.
• Perform other duties as assigned.


• Highly analytical and able to get into the weeds of identifying an issue and developing an action plan to solve
• Ability to be detailed oriented and meet timelines. Must be able to manage projects to completion with the development team
• Strong analytical and creative problem-solving skills
• Experience in HTML, CSS, JavaScript and/or jQuery
• Expertise in Segment
• Expertise with Google Analytics, Google tag manager, and other Google tools
• Expertise using Optimizely, Google Optimize and other optimization tools
• A demonstrated capacity and willingness to learn
• Ability to effectively communicate colleagues at all levels
• Intermediate to advanced Excel skills
• 5 years e-commerce analytics experience
• Advanced knowledge of Google Analytics
• Strong written and verbal communication skills, with ability to effectively communicate online

Company offers

• Go above and beyond a ‘competitive’ salary
• Get paid the best salary in the industry for all of your hard work
• Eat like a king every single day
• Enjoy gourmet meals delivered to the office twice a day
• Get ripped with a free gym membership, fitness training and even supplements
• Get in the best shape of your life without spending a fortune
• Try new things & unleash your adrenaline with fun weekend activities
• Enjoy go-karting, shooting at the range, arctic drift racing and more!
• Experience company vacations like never before
• Spend summer days in Ibiza and winter days in Lapland

Please click here to APPLY

Tallinn, Harjumaa
Job type:
full-time, employee
Expiration date:
21. detsember 2018
22. november 2018


Paxful is the world’s largest Peer-to-Peer Bitcoin Marketplace and a universal money translator. Powered by people and blockchain technology, not big banks, we offer support for a payment system that empowers merchants and ecommerce shoppers. This opens up a new market of 2 billion people who have no access to banking services, but do have the ability to buy bitcoin via one of the 300+ payment methods enabled by Paxful.

We have grown rapidly as a company in the past year, but we have not let go of the exciting, collaborative start-up culture that made us who we are today. So, are you ready to grow with us?

The Conversion Rate Optimization (CRO) Specialist is responsible for improving overall conversion on Paxful.com. You will analyze key conversion funnel metrics and develop an ongoing roadmap to identify areas of opportunities across the Paxful site. The CRO specialist will execute against strategic improvements and work within the content management system and IT department to implement.

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