Performance Marketing Manager

Investly is helping businesses grow by releasing cash from invoice that have long payment terms. Being in a challenging startup environment helps us to understand our customers and help them to increase their profits by providing them the working capital they need to grow. Paid social media advertising is one of our biggest channels of growth, and an area of huge investment. As we grow these activities internationally we're looking for a highly experienced paid social expert who can come up with innovative ways to scale our advertising, primarily on Facebook and Linkedin but also other platforms. This role gives you complete ownership. You'll be working out the strategy as well as executing it, whilst continually testing, learning and optimising. You'll need to think creatively, be strongly rooted in data, structured and creative while also having an ability to lead. What will be my role? · Reporting to the CEO, you'll focus on scaling our Paid Social presence - experience of social organic is also a definite plus. · Defining and communicating the vision for scalable social acquisition, starting from the customer and in a data-driven way. · Optimising and scaling Facebook and Linkedin campaigns, carefully balancing various KPIs, meeting monthly / quarterly targets and instilling discipline in the way we run our marketing economics (volumes, spend, CPAs…). · Engaging with a product team and taking responsibility for defining what you need to get the job done from a product perspective. · Researching target audiences and where they can be found, and thinking of innovative new ways for us to reach potential customers. · Constant and thorough data analysis to identify areas for improvement. · Communicating the strategy to and aligning the wider business. REQUIREMENTS · A proven track record in running successful Facebook acquisition campaigns for a fast-growing business or within an agency. · An optimization guru. You live and breathe campaign performance data and know exactly what levers to pull when optimizing a campaign against specific KPIs. · Excellent quantitative and analytical skills. · Used to aggressive acquisition targets. · Deep hands-on experience. · Previous experience with multi-national localized campaigns. · Social experience beyond paid is a plus (organic, community…) BENEFITS · A challenging job in a fast growing venture capital funded fintech startup · Help other small businesses become more successful · Access to network of high profile mentors · Employee stock options · A high level of autonomy and the opportunity to grow into more senior role in the marketing team as the team expands Apply here: https://investly.workable.com/jobs/290815